Blog Archive Friday Factoid Kellogg is More Than a Marketing School

Blog Archive Friday Factoid Kellogg is More Than a Marketing School As we all know, Kellogg is just a marketing school, right? Actually, no. A quick glance at the  schools most recent employment report  (click on the function tab) reveals that 40% of its Class of 2012 accepted jobs in consulting, and only 20% went into marketing, its second most popular functional area.  Yes, McKinsey Company,  BCG, Bain Company, Deloitte and Accenture  were the school’s top hirers in 2012.   Kellogg students credit their management labsâ€"wherein first-year students work on a consulting project and are mentored by consultants from leading firms (before their summer internships)â€"with preparing them for success in their internships and full-time positions. Meanwhile, a variety of other hands-on experiences are also available, including the “Global Lab” (students work with an international firm), “Advanced Topics in Marketing” (students analyze a marketing issue and present it to management) and “Leading the Mission Driven Organization” (students off er management expertise to nonprofits).  Not to worry, thoughâ€"if you are interested in marketing, Kellogg still has ample resources for you. Share ThisTweet Friday Factoids Northwestern University (Kellogg)