Case analise Study Example | Topics and Well Written Essays - 500 words

Analise - Case Study Example However, the presence of a larger company developed to cater to the same market – You Bar – presented a challenge as the company was still in a stage of infancy (Shein, 2011). Another huge issue is the nature of the business which operates in the food sector rather than being a technological startup which comparatively attracts more investment. The company which caters to the organic market possesses a great potential for growth. The market segment catering to health conscious consumers of food is untapped and offering organic foods will help the company develop a hold. Hence, the company has a great potential for growth as consumer preferences have affirmed the need for having organic food products in the market, especially organic energy bars. The best possible way for Miller to achieve financing is to convince venture capitalists of the value of the company. Asking a bank for a loan without material assets will not be good option. However, Miller could use his persuasive presentation skills in order to convince venture capitalists to invest in the company. Additionally, Miller could have the startup entered into an accelerator that could give capital in return for a certain percentage of equity. In this way, the business could also get mentorship to enhance the business that could help the business grow. The valuation of Element Bars is indeed a difficult task due to the lack of any company owned equipment. The fact that the company uses ovens from a wedding baker and does not won its own equipment makes the calculation difficult (Shein, 2011). Also, the fact that the company is not a technological startup and an fact a business dealing in tangible food products necessitates the presence of a sizeable inventory or some equipments that are required during production. I would therefore estimate the net worth of all the production inputs and additional effort by the founders involved. As such its net worth should be

Nature is not just a matter of presenting landscapes Essay Example for Free

Nature is not just a matter of presenting landscapes Essay The two poems in which I feel use nature as a source of inducing emotion and meaning to the reader are London, William Blake and To Autumn, Lord Byron. Both poems present nature in highly contrasting forms. To Autumn is a strongly appreciative poem of nature. It presents the cycle of nature and season, a depth to which the narrator appears to be contemplating what autumn represents. The poets is gives a calm and peaceful feeling which is purely created by the scenery and way in which Byron presents nature. London on the other hand contrasts the beautiful scenery of To Autumn by portraying an image of a poverty ridden city where depression is rife. There seems to be an apparent link between the poems which shows how the presentation of nature alters the emotions felt by the reader towards the way of life. Landscape is a main factor that distinguishes these poems. It appears to be the foundation of the poems meanings. The landscape is created by both poets through nature, either in its natural form or of the lacking appearance of natural form. To Autumns main theme is natures seasons and the transitions that take place to nature over time. The narrator is describing the ripening of fruit, possible in an orchard. The beauty of natures changing form is something that is being contemplated by the narrator as they delve to find a deeper meaning in nature. It could be seen that the narrator concludes the cycles has different stages as does life. Within the first stanza the narrator appears to be admiring the ripening process of fruit and how it is preparing to grow fully until it is in perfect form, as suggested by; To Swell the Gourd, and plump the hazel shells. The maturing sun shedding light onto the fruit seems to be the fruits necessary inspiration to ripen into its ideal form. The sun represents the inspiration nature is giving nature on earth. The poet personifies the Sun and seems to indicate the bosom is a creature with a mind of its own; Close blossom-friend of the maturing sun; / Conspiring with him how to load the bless/ The second stanza seems to be presenting the harvesting process and the suns setting upon the fruit. This stanza suggests the presence of natures implications over humans. It again emphasises the peacefulness and tranquillity induced by nature. Natures control over humans is shown in this case through the plants created by nature; Drowsed with the fumes of poppies The admiration of nature through its landscapes, scenes and creatures appears to create a feeling of peaceful, tranquil emotions. There are no challenges presented to natures ripening process. The poem narrates the simplicity and ease nature develops at. This leads on to the contrasting themes presented in London. London has a serious lack of natural form. It was written in the time of the industrial revolution and could be a protest by Blake against this absence of natural form. It presents the city of London, and contrastingly to the natural beauty in To Autumn and the natural course nature develops, it show the effects of destroying nature through urbanisation. The interference of human in adjusting the landscape seems to be the cause of the despairing feeling throughout the poem. The poem portrays a place of misery and despair. The charterd street/ Near where the charted themes do flow, / Indicate the way in which humans are trying to restrict and manipulate natures natural course. The repetition of charterd suggest the limitations human have put on nature and in due course on themselves. The freedom in To Autumn is emphasised by the vastness overwhelming presence of nature. Contrastingly the restricting landscape presented in London is reflected in the lack of freedom suggested to the reader. The use of light in London is a direct contrast to the use in to Autumn. The blackning church and midnight streets give a repressing feeling with an implication of despair. Light is a source given by nature, the lack of it in London emphasises the lack of nature through out the city. In To Autumn the sun is personified and is the giver of life to natures plants, ripening them and creating perfect form. The sun has a Clos bosom-friend that suggests a caring and nurturing instinct. The Presence of Humans is an obvious factor throughout London. There is misery within the city portrayed, and although humans are represented, they appear a more generalised object than individual characters themselves. There is a sense of misery created by the restrictions the inhabitants of the city are living under. The restrictions that have been implemented on these humans, seems to be a reflection of the restrictions the human race has put on nature. In the poem man has destroyed the open vastness of nature that represents freedom. The circumstances they have created for nature, by rectifying buildings, seem in turn to have impacted their way freedom. Through destroying natures natural course they have destroyed the nature of humans. There is no interaction between humans with in the poems and the population seems to be generalised object, as opposed to each individual having a personal character. This could be linked to the destroying of natures difference and replacing the individual areas with identical building all created of concrete and blocks. To support the theory that the humans misery was self inflicted through their choice to destroyed nature, the narrator states that the people are restricted by mind-forged manacles. The Marks of weakness, marks of woe are human traits and do not occur throughout To Autumn. To autumn has very limited presence of human. The presence that is there appear to only be there to admire the wonders of nature and in no way to interfere with its natural form. The attitude humans living in harmony with nature is what creates a far more relaxed and peaceful poem. Immorality is another focus in London that is contrasted by the harmony in to Atumn. There is many suggestions that the people in London are morally corrupt and live in a corrupt society. The Chimney sweepers cry is one reference that shows this. Chimney sweeps were always small children carrying out a very dangerous job with inadequate protection. The matter adults were putting children in a position of danger which may have made them cry suggests morals have been disregarded. The reference to the Blackning Church is another example. The church is a place of help for those in need, God is there to look after those who need help. Yet despair is rife surrounding the church and no source of aid is being supplied. Instead there is a negative dim portrayal of the church. The church within the poem is giving out a hypocritical aura. There appears to be no negative moral within To Autumn, nature and the people live in harmony. As far as the poem explains there does not appear to be any moral corruption, there is a level of respect held by people. The poems moral message is to appreciate nature and the beauty of autumn. The cycle taking place in To Autumn is shown in all aspects on nature. The sun carries out a cycle through the day, rising in the morning and setting in the evening to create the soft-dying day. Even though the cycle is at its end it is portrayed as calm and peaceful this is because it is known it is not the end for ever. The cycle will continue and the beauty and lights the sun has produced during the day will continue on. Again at the beginning of the poem the reader is shown the beauty of fruit ripening until it is ready to be picked from its roots. When it is picked it is not seen as an act of destroying nature but as a part of its cycle. The poem is emphasising that even though autumn is nearing the end of the year and often bring cold and death of plants and nature, it is not the season of death as everything returns. The narrator is appreciating the beauty he sees in nature and the natural death and birth of aspects. This is contrasted in london there is no apparent cycle that is developed in the poem. It suggest the misery and poverty is endless. Nature can not be re created once it has been destroyed in such a way shown in the poem. Therefore the poets is suggesting the happiness and natural cycle can never be restored and the circumstances created are forever. London is formed of four stanzas all containing four lines. Most lines contain eight syllables and there is a regular ABAB rhythm. The format is extrememly neat and compact. This could reflect the repression and restricted life the poem is portraying. Blake uses repetition throughout the poem to emphasis certain words. There are random capital letters placed at points in the poem where they are not grammatically correct, again this could be a method of emphasising these particular words. There is a first person narrative: I wander thro each charterd street, yet there is not personal emotion. The language is plain including no dialect but is forcesful, this supports the lack of personal opinions and feelings portray. This again could be supporting the theme of a generalised and restricted population that cannot think for themselves. To Autumn is presented in a more relaxed from, there are three stanzas of eleven lines each. The length of them makes it easier Keats to present the meanings of the poem though a story telling manner. Each stanza has a different theme and they lead on to one another. The active verbs in To Autumn such as run bend and budding emphasis the process and development in the cycle of nature. Post modifiers such as sitting carelessly are also present, this is to emphasis the tranquillity the poem is presenting. Keats also uses archaic language to emphasise the ancientness of the process taking place in autumn. The language gives a detailed, vivid, visual image. The use of soft letters again shows the calmness as the poem sounds calm when being read aloud. To Autumn and London differ all aspects shown portrayed in the poems. The landscape, attitudes of people and feelings induced when reading the poems all differ. However the poem have a very similar theme, that nature is a source of good and beauty. Blake portrays a world without nature and emphasises that as a result of this people are poverty stricken and miserable. When reading the poem there are feeling of sorrow and disgust at the controlled immoral society. His overall message therefore must have a link with the train of thought; nature unhampered with induces peace and tranquillity. Keats is showing the beauty of nature even in one of the less favourable months. The people throughout the poem are happy in harmony with nature. The reader feels a sense of tranquillity when reading the poem. The poems therefore are highly contrasting yet their underlying moral message is similar and in their individual ways they are showing appreciation for nature.

Language Games, Writing Games - Wittgenstein and Derrida: A Comparative Study :: Philosophy Philosophical Papers

Language Games, Writing Games - Wittgenstein and Derrida: A Comparative Study ABSTRACT: The concept of deconstruction was first used by Derrida in transforming Heideggerian "destruction." The deconstruction of Derrida is a textintern, intertextual, in-textual activity. He plays a double game inside of philosophy, emphasizing that our thinking is embedded in metaphysics, while at the same moment he questions metaphysics. Wittgenstein's deconstruction, however, involves a new kind of reading, a Zerzettelung of the traditionally argumentative and linear thinking modes. The game plays an important role in both philosophers' texts. I would like to investigate this role and function under the two following viewpoints. First, I think that the game has a strategic role. Second, both philosophers stress that their game is not a founded game but is bounded to knowledge and forms of knowledge. Wittgenstein and Derrida are two spurs, Ã ©perons of philosophical thinking, who changed the milieu of philosophical discourses. They practice new arts of thinking and writing, which lead to a change of paradigm and of style in philosophy. In the case of late Wittgenstein the change manifests in a critical attitude toward modern logical discourses. The annonced silence (Stille) of the Tractatus transfigures itself through textual dispersions into the styles (Stile) of the late Wittgenstein. By Derrida we can discover this paradigm change in his critique of philosophical "logo-phono-ethnocentrism" and even more in his way of writing, wich through its disseminating force overpasses the bar between philosophy and literature. Alluding to the historical perspectives of these relationships Rorty remarked (Rorty 1984, 5) that as Derrida treats the philosophy of Heidegger, in the similar way treated Heidegger the philosophy of Nietzsche. Derrida is in the same position to Heidegger and Heidegger to Nietzsche as Wittgenstein is to Russell and Russell to Mill. It would be interesting to analyze paralelly the Mill-Russell-Wittgenstein line to the Nietzsche-Heidegger-Derrida line or to investigate the Mill-Nietzsche, Russell-Heidegger and Wittgenstein-Derrida couples. I would like to focus in my paper on three aspects of the Wittgenstein-Derrida relationship: the philosophical attitudes, the writing and reading activity and the language games and writing games. 1. Philosophy as deconstructive activity The concept of deconstruction would be used the first time by Derrida, transforming Heideggerian "destruction", but we can suppose, that the activity meant by deconstruction would be "practiced" also by others, by earlier philosophers. Derrida himself notes that there are at least three proto-deconstructors - Nietzsche, Freud and Heidegger, but the deconstructive activity is as old as the philosophy.

Purpose of a SWOT Analysis Essay

Every business to include the largest ones that control their areas of industry–has a limited supply of manpower, production capacity and capital. Evaluating the company’s strengths, weaknesses, opportunities, and threats helps it determine how to allocate these resources in a manner that will result in the highest possible potential for revenue growth and profitability. The management team examines where the company can compete most effectively. The company more times than not discovers competitive strengths that have not been fully utilized in the past in addition to critical areas that needs to be improved in order for the business to more effectively compete. A realistic assessment also prevents strategic blunders like entering a market with products that are clearly inferior to what well-entrenched competitors are offering. Continuous improvement in all areas of a company’s operations is an important aspect of staying ahead of competitors. Weaknesses and opportunities can–and must–be turned into future strengths. PURPOSE OF A SWOT ANALYSIS 3 Strengths, weaknesses, opportunities, and threats (SWOT) analysis is a necessary, straightforward standard that assists in direction and serves as a foundation for the development of business’s marketing strategy. It brings about this process through assessment of the organization’s strengths (what it can do) and weaknesses (what it cannot do) in addition to opportunities (potential favorable conditions for the company) and threats (potential unfavorable conditions for it). SWOT analysis is also an important step in the planning process but sometimes its value is often minimized in spite of how simple it is in creating it. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines if the information indicates something that will assist a business in meeting its objectives (a strength or opportunity), or if it identifies an obstacle that must be overcome or minimized to achieve desired results (weakness or threat). The purpose of a SWOT analysis is to get managers into the mindset and thinking about everything that could possibly be an impact to the success and failure of a new project. Failing to acknowledge an essential strength, weakness, opportunity or threat could and usually does lead to terrible management decisions. Take for example, a software company that might hold a patent for a new computer processor failed to recognize a threat from its competitors who were also developing comparable products, it might overestimate conceivable sales of its new processor and assume debt to finance the growth of its project only to notice down the line that the company’s promising product will not make enough money to make a profit or even pay off the assumed debt. A SWOT analysis could have helped this company’s management avoid expensive mistakes early on and alerted them to which products were more likely to succeed. PURPOSE OF A SWOT ANALYSIS 4 With SWOT’s origins dating back to the 1960s with Albert Humphrey, it is as useful now as it was back then. Businesses utilize the process in two different ways-as an easy icebreaker assisting individuals come together to â€Å"kick off† strategy development or as a more serious strategy tool. A great SWOT analysis case study is Starbuck’s Coffee. By 2010, the company was losing money and had a major drop in its stock price. Its stock price had dropped to around $10 in 2009 from its high of $35 a few years earlier. The economic crisis throughout 2008 and 2009 really hit Starbucks’ stock price hard (â€Å"SBUX Basic Chart | Starbucks Corporation Stock – Yahoo! Finance,† 2011). Even though Starbucks’ stock price took a huge hit, its net revenues did not. Starbucks’ profits went from $7. 8 billion in 2006, to $10. 4 billion in 2008, down to $9. 8 billion in 2009, and back up to $10. 7 billion in 2011 (Starbucks Corporation, 2010). The amazing thing here is that the company endured an economic crisis and still come out stronger than when its stock price was at its highest. Lauren Roby (2011) performed a well researched SWOT analysis of Starbucks covering this time frame and identified the following strengths, weaknesses, opportunities, and threats. Strengths: #1: Market leader in the coffee industry including almost 17,000 stores as of the end of the 2010 (Starbucks Corporation, 2010). #2. Starbucks is recognized by customers worldwide due in part to its high quality products and consumer friendly environment. #3. Starbucks is on good footing financially. Its stock price might have fallen in the late 2000’s, but its profits barely took a hit (Starbucks Corporation, 2010). Weaknesses: PURPOSE OF A SWOT ANALYSIS 5 #1: One of Starbucks’ biggest weaknesses is what its customers have to pay for the product. McDonald’s uses Starbucks’ high price directly against the company in their attempts to lure customers away from the company and into the arches. #2: 75% of the company’s profits come from its coffee products and other specialty drinks (Starbucks Corporation, 2010). This means that when global coffee bean prices fluctuate, the company will take a direct hit every time the price of coffee rises. Opportunities: #1. International Markets. With Brazil being one if not the world’s largest coffee consumer in the world, it offers a huge market for Starbucks to enthusiastically enter and develop (Murphy, 2011). #2. Starbucks has joined forces with Tata coffee in India, which is the fifth largest exporter of coffee, to begin selling their coffee worldwide (Bose, 2011). This gives Starbucks more access to coffee. Threats: #1. Competition. One of Starbuck’s biggest competitors, McDonald’s, can open their McCafe brand beverages in current franchise stores globally to include Europe. This gives McDonald’s an upper hand on Starbucks who has to invest over $300,000 to open a brand new store in Europe while McDonald’s investment would run around $100,000 (Liu, 2009). If McDonald’s continues down this path, it could greatly reduce the geographic scope advantage that Starbucks currently has over McDonald’s. These days, It is not enough to just recognize the strengths, weaknesses, opportunities, and threats of a business. In exercising a SWOT analysis it is essential to reduce or avert both PURPOSE OF A SWOT ANALYSIS 6 weaknesses and threats. Weaknesses should be viewed as something to be turned into strengths as threats should be turned into opportunities. Strengths and opportunities should be allied to optimize the business’s potential. Utilizing SWOT in this manner can help a company gain the leverage most so desperately need these days. (Ferrell, Hartline, Lucas, Luck, 1998).

Business Across Borders Essay

In the business world today, borders are blending and multi-national mergers are causing many company nationalities to become indistinct. As the globalization of markets rapidly increases, many companies are finding international expansion a necessity of competition. North America is greatly affected by this movement towards a global market, and many companies are finding it extremely important to adapt to other cultures. Favorable trade agreements and explosive growth of the middle class in countries once considered underdeveloped have both been important factors in the rush towards globalization. However, the most important factor in increased globalization has been technological advancements, including new transportation and information technologies. Presentation of information is more frequently processed by members of a virtual team – a work group not necessarily in the same geographical location. With the proliferation of e-mail, videoconferencing, fax machine, and the telephone, virtual teaming is becoming increasingly efficient. The most considerable obstructions to successful international marketing involve misinterpretations and contrary views resulting from cultural differences. Being both aware of some of these issues and prepared to make the necessary accommodations can save companies time, effort, and a considerable amount of money. Exploring Context Context is described as the most important dimension of culture and yet is the most difficult to define. Context refers to the stimuli, environment, or ambiance surrounding an event. Communication styles and business practices as a whole are often identified with the context of a country. North American, Scandinavian, and German communicators are generally considered to be low-context cultures. They expect a high level of detail in their visua,l verbal and written communication. Low-context cultures tend to  be analytical, logical and find words and contracts very important. Individualism, freedom and personal achievement are highly valued by these cultures. High-context cultures, such as Japan, China, Arabia, tend to assume the receiver does not need much background. Information and words are not as important as what is surrounding the situation. They are more aware of a communicator’s status, interpersonal relationships, the setting, and ambiance when conducting business relations. In general, tradition and social customs are more important in high-context cultures. These cultures emphasize membership in organizations and groups. Because they avoid confrontation, they frown upon individual decision making and prefer consensus. Relationships In many countries personal relationships are the key to success. It is important to not expect to get down to business right away, but rather get to know a person first. In Mexico, for example, business deals are only made with friends, so one must develop a friendship with any business partner. It is considered polite to ask personal questions about family, and also to answer any questions about your family. Discussions are warm and friendly. In Japan it is unlikely to get very far without connections. Carefully chosen intermediaries are a necessity. Not only will the Japanese feel obliged to be loyal to them, but rank of one’s associates will determine their status as well. A Japanese businessman will always consult within his group before making a decision. Because of their intense loyalty, one’s identity is subsumed into the group. It is important to never single out a Japanese counterpart, even for praise or encouragement. Contrarily, the Spaniards have a hierarchy style of management and it is best to deal with â€Å"el jefe† or â€Å"el pardon†-the one who will be making the decision. Spaniards also will expect whomever they are dealing with to have decisions-making authority. Saving Face When dealing with Spain or most Asian cultures, it is also critical to understand the concept of â€Å"saving face†. Any loss of control of emotions or embarrassment is considered disastrous in business negotiations in these cultures. Honor and personal pride mean everything and they must not be insulted. Because of this attitude it is very important to carefully prepare presentations so that they are easy for the audience to understand. Paying close attention to determine if anything is misunderstood during the presentation is also a must. Because of this concept of â€Å"saving face† the presenter will not know if they are having difficulties. Close attention must be paid to conversations in order to discern the sincerity of what is being said. In Japan, a deal is never refused directly, and any dealings with Japanese business culture should remain indirect. Business Cards In nearly all countries, it is important that business cards be printed one side in English, and the other in their language. When presenting the card, it should be presented with their language facing the recipient. In Japan, the exchange of business cards is not to be taken lightly. When you receive the card of a Japanese businessman, be sure to make a show of examining it carefully and then making a remark about the card. Ask any questions about anything on the card which is difficult to pronounce or understand. The card should then be placed in a case or on a near by table. A card shouldn’t be shoved into a pocket or be written on. Concepts of Time Time orientation is an important cultural difference that Americans must pay close attention to. In America, time is viewed as a precious commodity. Time is related with productivity, efficiency, and money. Many other countries have a much more relaxed perception of time. They take their time, and enjoy it. In Mexico you can ask if a scheduled appointment is â€Å"en punto† (the precise time), or â€Å"mas o menos†. â€Å"Mas o menos† appointments are often scheduled a half an hour to an hour before the actual time. With both  Mexican and Japanese cultures it is also important not to expect instant results. Plenty of time should be allowed for contemplation and decision making. In Mexico it is important to adjust any expectations regarding deadlines and efficiency. Conclusion Doing business over borders and through time zones has become commonplace in the twenty-first century. Technological advancements in communication and travel make it possible to do business across the globe almost instantaneously. Doing business with multiple cultures can be a challenging venture. International communication skills of an organization can determine success or failure. In order to interact with different cultures, it is necessary to understand the basic characteristics of the culture. This type of understanding helps to make adjustments and accommodations. We must rid our minds of pre-conceived notions, stereotypes, and prejudices. It is imperative that one be knowledgeable about such topics as: context, traditions, social rules, etc. It is equally important to possess competent listening skills and to be aware of one’s own nonverbal messages. The ability to adapt to an intercultural perspective is probably one of the most crucial aspects of doing business in today’s â€Å"global village†. Bibliography Sellin, Robert H. J and Elaine Winters. Cultural Issues in Business Communication. Berkeley: Program Facilitating and Consulting, 2000. Guffey, Mary Ellen. Business Communication: Process and Product, 4th ed. Mason, Ohio: South-Western, 2003 â€Å"Etiquette and Local Customs†. The Traveler’s Yellow Pages Online. http://www.infoservices.com/stpete/342.htm. InfoServices International, Inc., 2002 â€Å"What to Know Before Negotiting† Execitive Planet.com. http://www.executiveplanet.com/business-culture.html.